HONOLULU — The University of Hawaiʻi Foundation has raised $66.9 million to benefit University of Hawaiʻi students, faculty, research and programs this fiscal year.
Below is a chart that shows the areas donors chose to support when making their gifts.
Below is the chart that provides insight into where the $66.9 million came from.
These impactful fundraising results come on the heels of the conclusion of the Foundation's comprehensive rebranding initiative. The initiative was spearheaded by a committee comprised of community volunteers and UH Foundation board of trustees and staff. Olomana Loomis, LLC conducted a comprehensive assessment of the Foundation's brand that included research using focus groups.
"Once we examined the research findings, we worked with renowned designer Kurt Osaki of Osaki Creative to design the new logo." said Donna Vuchinich, president and CEO, University of Hawaiʻi Foundation. "This initiative will help us better articulate what we do and how we serve our university community. Our goal is to live our brand promise of service, excellence, integrity, trust, teamwork and accountability every day, in everything we do to ensure that we continue to be a strong partner uniting donors' with the University of Hawaiʻi's aspirations."
Brandt Farias, UH Foundation board member added, "A brand is a promise to the consumer." Farias continued, "In the case of the UH Foundation, we also wanted to create a stronger connection with the university system and how imperative a strong, vibrant university is to the future of our young people and to our state. That's something that cannot be achieved simply with a new logo. It takes a deep introspective look into your organization with a commitment to re-evaluate how you do business to do an even better job serving your various audiences in the future."
The new Foundation logo contains a stylized torch that includes the University's "light of knowledge" that is part of the current UH system logo. "This highlights the partnership between the Foundation and UH and makes the logo even more relevant." said Janet Bullard, vice president for marketing and communications — Alumni and Donor Relations. "It also re-energizes the brand and provides a solid platform from which the Foundation, working in concert with the university, can launch new initiatives for the benefit of UH and for our community in general. It repositions us for the future."
Farias concluded, "As much as I like the new logo and brand, I like the new tagline even better: For Our University, Our Hawaiʻi, Our Future."