Best-in-Class Taglines Selected by 3,300 Nonprofit Professionals
Honolulu - The University of Hawaiʻi Foundation tagline "For our University, our Hawaiʻi, our Future" was selected as a 2012 award winner in the grantmaking organization category by over 3,300 voters (nonprofit professionals and interested others). It was lauded for "thoroughly communicating the value of its work while evoking every Hawaiian’s typically loyal ties to this special place and its future. You hear the love!"
The 18 tagline award winners were selected from 63 finalists drawn from 1,100 nonprofit taglines submitted for the 2012 program. “The winning taglines in the 2012 Getting Attention Nonprofit Tagline Awards showcase how powerfully taglines can work as a first step in organization or program branding, or as a highly-effective tool to lead a fundraising campaign, develop excitement around a special event, freshen up a nonprofit’s messaging, emphasize its commitment to its work and/or revive tired positioning,” says Nancy Schwartz, blogger at GettingAttention.org and founder at Nancy Schwartz & Company.
Schwartz launched the award program in 2008, motivated by the findings of the Getting Attention Nonprofit Tagline Survey. The survey probed styles, usage trends, what’s working and what’s not in nonprofit taglines based on data provided by 1,900 nonprofit communicators working in organizations across 12 vertical sectors. The award program came about when 72% percent of survey respondents said their tagline doesn’t work or they don’t have one at all.
This fourth round of the Getting Attention Nonprofit Tagline Awards Program is supported by two generous sponsors: Change.org, sponsoring the advocacy campaign category, and See3 Communications.
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About Getting Attention/Nancy Schwartz
The Getting Attention blog and e-newsletters (www.gettingattention.org) are no-charge, high-value sources of ideas, tactics, and tips for nonprofit communicators focused on helping their organizations succeed through effective marketing. Publisher Nancy Schwartz also speaks, trains and consults to help nonprofit organizations connect more strongly with their supporters, and motivate them to act. More at Nancy Schwartz & Company (www.nancyschwartz.com)
The University of Hawaiʻi Foundation, a nonprofit organization, raises private funds to support the University of Hawaiʻi System. The mission of the University of Hawaiʻi Foundation is to unite donors' passions with the University of Hawaiʻi’s aspirations by raising philanthropic support and managing private investments to benefit UH, the people of Hawaiʻi and our future generations www.uhfoundation.org.
